- franchise - a group which many spin-off brands can come off. e.g. star wars the biggest franchise of all time
- synergy - refers to the way in which different areas of the movie work together to promote the same product. The LEGO MOVIE uses synergy through linked products like superhero cast from DC comics and Minifigures
- tent-pole production - a really successful film like the lego movie makes such large profits that warner can afford to fund other projects, as well as tie-in merchandise, which will prolong the profit stream from the film
- ensemble cast - A large cast
- conglomerate - A large business organisation that owns a number of different companies
- vertical integration - Is the process whereby a single company controls both the production and the supply. So TT fusion, owned by Warner Bros, makes thee video game while warner bros distribute the product to audiences
Mark 10/10
ReplyDeletefranchise: A collection of media products (like films, TV programmes, video games) all base on one original work. For example Star Wars is one of the most successful and famous franchises of all time and for Lego movie there is also a video game based on the film and there is also Lego movie 2018.
Tent pole: the profit from the Lego movie was so huge that it could help support other less profitable movies and fund the video game.